Product Marketing Manager
Description
VAST Data is a disruptive IT infrastructure company focused on democratizing flash storage for all data. VAST has already stablished itself as the fastest-selling infrastructure company in history, and every day, enterprises across diverse industries are modernizing their analytics, content, computing, and AI infrastructure with VAST Data’s Universal Storage.
As a Product Marketing Manager for VAST Data, you will be responsible for developing positioning, messaging, and integrated go-to-market (GTM) strategy for our key solutions and verticals. You will contribute to thought leadership, solution/product launches, and produce the content necessary for the VAST field organization and partners to drive opportunities. You should be customer obsessed, have a bias for action, and willingness to learn in a fast-paced environment.
In this role, you can expect to grow both your skills & work experience significantly. This is a great opportunity to be a part of one of the fastest-growing startups of all time.
THE ROLE
- Own the development of creative and compelling content, including product documentation, videos, webinars, presentations, FAQs, sales sheets, and blog posts
- Evangelize product/solution value proposition with key customers and partners
- Orchestrate and provide leadership for GTM initiatives across entire marketing/sales team to drive effective campaigns
- Build product narratives and outbound messaging, partner with copywriters to bring messaging to life
- Cultivate, define, own customer stories and value testimonials
- Drive customer research to deepen understanding of user base and how to reach the target audience
- Define targets KPIs and monitor, analyze, and report against them
Requirements
- 5+ years of product or solution marketing experience, preferably in the field of Enterprise and/or Cloud Storage products and solutions
- Background / working knowledge of key market trends (AI/ML, Big Data, High-Performance Computing, Cloud Computing, Data Protection) with ability to attenuate value proposition and content to match relevant customer values and concerns
- Excellent written and oral communication/presentation skills including ability to create and deliver effective presentations.
- Ability to build end-to-end plans and manage execution across cross-functional teams.
- Collaborative – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
- Experience defining and executing marketing programs and campaigns
- Capable of understanding and communicating to technical and business audiences
- Experience working directly with customers to build and tell their success stories.
- Ability to travel for industry conferences, customer visits, team offsites, and partner and sales meetings
NICE TO HAVE
- Bachelor's degree in Computer Science, Business, Marketing, or related discipline
- MBA is not required, but preferred