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Product Marketing Manager

Description

VAST Data is a disruptive IT infrastructure company focused on democratizing flash storage for all data. VAST has already stablished itself as the fastest-selling infrastructure company in history, and every day, enterprises across diverse industries are modernizing their analytics, content, computing, and AI infrastructure with VAST Data’s Universal Storage.

As a Product Marketing Manager for VAST Data, you will be responsible for developing positioning, messaging, and integrated go-to-market (GTM) strategy for our key solutions and verticals. You will contribute to thought leadership, solution/product launches, and produce the content necessary for the VAST field organization and partners to drive opportunities. You should be customer obsessed, have a bias for action, and willingness to learn in a fast-paced environment. 

 

In this role, you can expect to grow both your skills & work experience significantly. This is a great opportunity to be a part of one of the fastest-growing startups of all time. 

 

THE ROLE



  • Own the development of creative and compelling content, including product documentation, videos, webinars, presentations, FAQs, sales sheets, and blog posts
  • Evangelize product/solution value proposition with key customers and partners
  • Orchestrate and provide leadership for GTM initiatives across entire marketing/sales team to drive effective campaigns 
  • Build product narratives and outbound messaging, partner with copywriters to bring messaging to life
  • Cultivate, define, own customer stories and value testimonials
  • Drive customer research to deepen understanding of user base and how to reach the target audience
  • Define targets KPIs and monitor, analyze, and report against them

Requirements

  • 5+ years of product or solution marketing experience,  preferably in the field of Enterprise and/or Cloud Storage products and solutions
  • Background / working knowledge of key market trends (AI/ML, Big Data, High-Performance Computing, Cloud Computing, Data Protection) with ability to attenuate value proposition and content to match relevant customer values and concerns
  • Excellent written and oral communication/presentation skills including ability to create and deliver effective presentations.
  • Ability to build end-to-end plans and manage execution across cross-functional teams.
  • Collaborative – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders
  • Experience defining and executing marketing programs and campaigns
  • Capable of understanding and communicating to technical and business audiences
  • Experience working directly with customers to build and tell their success stories.
  • Ability to travel for industry conferences, customer visits, team offsites, and partner and sales meetings

 

NICE TO HAVE

  • Bachelor's degree in Computer Science, Business, Marketing, or related discipline
  • MBA is not required, but preferred

Details

Location: USA

Employment: Full-time

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